Media Research

Cloverfield

• Cloverfield’s use of viral marketing was genius. A disturbing, and confusing video made everyone ask for more, and even begin to dismantle the short trailer to see what it was all about. Its confusing and scary nature made everyone talk about it.

The Subservient Chicken

• Burger King’s ‘Subservient Chicken’ may be one of the most epic uses of word of mouth and viral marketing. Its almost disturbing website made it become the talk of the town, and drew in millions upon millions of viewers. People found the site amusing, and played with it for hours trying to trick the system, as they were convinced there was no way there could really be a man in a chicken suit dancing around to every single command issued. The more the played, the more they were entertained, and the more friends they decided to tell.

Nine Inch Nails USB dump

• When Nine Inch Nails decided to begin releasing their music for free, they decided to distribute their music in susupicious, cheap USB flash drives that they left off at their venues as they toured. The USB drives got picked up, and passed around to everyone, and anyone.

The Blair Witch Project

• Perhaps the inovators in creating disturbing video that, may, or may not be real footage, The Blair Witch Project deserves a lot of credit for their use of viral marketing, regardless of how the movie turned out.